Look Divine. Look Dimah.

Dimah Fashion — Bridal blouses, aari embroidery and made-to-measure outfits in T. Nagar, Chennai.

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Our Collections

Stitched for the day
you'll never forget

From the first sketch to the final hook, every piece is designed around your saree, your ceremony and you.

Woman in a mustard organza saree with hand-embroidered floral borders

The Craft

Every hook of the needle,
by hand

Aari work is embroidery done with a fine hook on fabric stretched over a frame. Motifs are drawn onto the fabric first, then worked in stones, zardosi, sequins and silk thread.

At Dimah, every piece starts with a consultation: your fabric, your ceremony and the look you want.

  • Design consultation with your fabric in hand
  • Design and materials agreed with you before work begins
  • Made to your measurements
  • Tell us your event date when you enquire

More about aari embroidery

How It Works

From first sketch
to final fitting

  1. Consultation

    Bring your saree or fabric. Talk through the neckline, sleeves, embroidery and your budget.

  2. Design

    The design and materials — zardosi, stones, beads, thread — are agreed with you before work begins.

  3. Making

    Your piece is embroidered and stitched to your measurements.

  4. Fitting

    You try it on, and any adjustments are discussed with you.

Recent Looks

Worn once,
remembered forever

See more on Instagram

Visit the Boutique

Your date is fixed.
Let's fix the look

Boutique

Dimah Fashion Store
63, Venkatanarayana Road, Parthasarathi Puram
T. Nagar, Chennai, Tamil Nadu 600017

Visiting

Please call or WhatsApp before visiting so a time can be arranged.
View Dimah on Google

Talk to us

+91 73388 39719
Calls and WhatsApp messages are answered by Farida, the owner. For bridal orders, share your wedding date when you enquire.